Lovex

Made with love

We build software that brings people closer together. Not because it sounds nice — because we believe technology at its best makes life simpler, kinder, and more connected.

The company

Lovex AB is a Swedish software company. We operate from a single monorepo, ship two products, and keep the team small on purpose. Fewer people, higher standards, faster decisions.

Lova is our first product — chat-first project management for teams who have never used PM software. Describe your project in a conversation, get a board your team can execute against.

Studio is our services arm. We design and build AI-powered products for clients, from prototype to production. Every engagement follows a transparent pipeline: propose, scope, agree, deliver, close.

Both products share infrastructure, components, and principles. What we learn building for clients feeds back into Lova. What we build in Lova powers Studio deliveries. The flywheel is the business model.

Founded

2025

Headquarters

Sweden

Entity

Lovex AB

Products

2

How we work

The principles behind every product, engagement, and line of code.

Agents are employees

Everything we build assumes AI agents will do real work — not just assist. APIs first, guardrails in code, observability by default. If an agent can't use it, the feature is incomplete.

Conversation over configuration

The best interface is a conversation. No onboarding wizards, no 50-field forms. Talk to your project. The board is an output, not an input.

Premium is the baseline

Every pixel, every interaction, every line of copy. We ship when it feels like a luxury product, not when it's "good enough." Warmth lives in the words; the palette stays out of the way.

Open by default

Standard formats, documented APIs, full data export. Your work belongs to you. No lock-in, no walled gardens, no extraction games.

Mobile-first, always

Management happens everywhere. Every feature works on a phone before it works on a desktop. 375px is the baseline — if it breaks there, it doesn't ship.

Revenue, not runway

We optimize for business value, not vanity metrics. Every decision — what to build, how to architect it, what to ship — must move the business forward.

Let's build something you love.

Tell us what you're building. We'll tell you how we can help.