Effective date: April 20, 2026
Data controller: Lovex AB, a Swedish aktiebolag. Contact: hello@lovex.dev
What we collect
When you use lovex.dev, we may collect the following data:
- Account information — name and email address, when you create an account or contact us directly.
- Technical data — IP address (anonymized), device type, and operating system, collected automatically by our hosting provider.
- Usage analytics — page views, button clicks, and in-product actions, tied to a pseudonymous identifier so we can measure funnels and retention. Analytics are processed by an EU-hosted analytics provider and also stored on our own infrastructure. No analytics fire until you accept cookies.
We use a single EU-hosted analytics processor and our own first-party events table. We do not use advertising pixels, retargeting cookies, or cross-site trackers. See our Cookie Policy for the full list and our sub-processors page for the categories of vendors that process data on our behalf.
How we use your data
We use collected data to:
- Provide and operate our services.
- Understand how visitors use our site and improve the experience.
- Respond to inquiries.
- Comply with legal obligations under Swedish and EU law.
AI processing
When you use chat features, your messages are sent to third-party AI services for processing. These providers act as data processors under standard contractual clauses and do not use your data for model training. Messages may be temporarily retained by the provider for up to 30 days for abuse monitoring, then deleted.
Third parties
We use third-party sub-processors to operate our services. Data may be processed in the EU and US under the EU-U.S. Data Privacy Framework and/or Standard Contractual Clauses. We do not sell your data to third parties. The current list of sub-processor categories, jurisdictions, and transfer safeguards is published at /subprocessors.
Data retention
Account data — your profile, teams, projects, tasks, comments, and attachments — is retained while your account is active. You can delete your account at any time from within the product; your personal data is then purged and your authored content (comments, messages) is anonymized so team context is preserved without identifying you.
Operational data with diminishing value is pruned automatically: notifications within 30 days, activity logs within 180 days, chat history within 12 months. Auth sessions expire after 30 days of inactivity. Aggregated usage records used for billing and quotas are retained longer as required by Swedish accounting law.
Your rights under GDPR
As an EU/EEA resident, you have the right to:
- Access and portability — export everything we hold about you in a machine-readable format, directly from account settings.
- Correction — edit your profile and authored content in-app.
- Erasure — delete your account from account settings. Personal data is removed; shared team content is anonymized, not destroyed.
- Object to or restrict processing — contact hello@lovex.dev.
- Lodge a complaint — the Swedish supervisory authority is Integritetsskyddsmyndigheten (IMY).
Changes
We may update this policy. If we change what data we collect or how we use it, we will update this page with a new effective date.